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Dedicated to the memory of Vicky Keating Breast cancer is the most common cancer in women within the UK, with one woman diagnosed every 10 minutes! It’s estimated that 14,850 of the 55,000 women diagnosed with breast cancer each year in the UK undergo a mastectomy. In addition to this, women diagnosed with the BRCA1 or BRCA2 mutation, may choose to undergo a prophylactic mastectomy, which helps to reduce the risk of developing breast cancer by 90 to 95 percent. Despite thousands of women undergoing a mastectomy each year, we’re STILL left with expensive, clinical and often inaccessible options when it comes to lingerie. It’s time we crushed the stigma - together with fierce as hell online collective GIRLvsCANCER, we’ve created an inclusive post-surgical lingerie collection that is ALL THINGS sexy, flattering, comfortable and, most importantly, empowering. Why? So that female identifying folk all around the world have access to post-surgical lingerie that makes them feel confident and sensual in their own skin, whether affected by breast cancer, or not. Here’s to shutting down taboos and giving cancer the finger in lingerie that has women worldwide feeling nothing less than amazing.
Nearly one in three cancers diagnosed in women in the UK are breast cancers, with around 55,000 women and also 370 men diagnosed each year.
81% of those diagnosed with Breast Cancer opted for Surgery to remove their tumour, 34% have curative or palliative chemotherapy and a further 63% have curative or palliative Radiotherapy.
21% of patients diagnosed a year opted to have immediate breast reconstruction, and 10% chose a delayed reconstruction.
Over a third (39%) of women in the UK do not check their breasts regularly for potential signs of breast cancer.
GIRLvsCANCER was founded by Lauren Mahon, after her own run in with breast cancer back in 2016. Lauren has created a space to amplify all cancer experiences. Whether woman, femme, they / them - GIRLvsCANCER are by the community, for the community. They're here to blow up the cancer landscape, support those affected by the 'c-bomb' by crushing stigma, stopping isolation and bringing about essential change.
Whatever the shape, size, or pec, it’s important that you perform regular ‘breast tissue touch ups’ to ensure everything is in order. Stat segway: Over a third (39%) of women in the UK do not check themselves regularly for potential signs of breast cancer. We stand together with GIRLvsCANCER to shout about the importance of ‘self checks’. Open discussions lead to early diagnosis and the right support for those affected, which makes ‘feeling ourselves’ all the more important.
One in seven women in the UK will develop breast cancer in their lifetime. If detected at stage one, most women (around 98%) will survive their cancer for 5 years or more after diagnosis, whereas detection at stage four sees only a 28% survival rate - which makes self-checking all the more important!
On post-surgery lingerie. My breasts, and the rest of my body, have changed shape and size, and I want to feel sexy and attractive again. Most bras are uncomfortable due to my swelling and where the seams and wires sit so having something that is kind on my skin, soft as well as a little bit sexy, is important to me. Your style inspo. I'm really casual, and even though I am plus size, I have a lovely curvy body and so clothes that play to shape work well for me. On being part of this campaign. Scared, excited and hopeful to see what can be done to help women who have had their life as they know it taken away from them. I might have had cancer, lost all my hair, and put on three stone but I am still me, I'm still under there, and I want to show the world and myself that I can still be sexy and beautiful. Your hopes for the future of breast cancer. That those with Stage 4 cancer have their voices heard and more treatments available to them. That those who have finished their treatment have adequate support and don't just get lost in the system when they have many leftover health challenges. That women who are no evidence of disease are able to access regular scans to ensure there is no future recurrence or progression. On the importance of self-examination and advocating for your own health. Your life depends on it! Knowing your body may save you. It saved me. I found my lump because I knew how my breasts should feel. I went to the doctors and was clear that this needed to be checked. I would not allow myself to be fobbed off. As someone who has had an aggressive form of cancer, I continue to advocate for myself and learn my new body so that if the need arises, I can save my life again.
On post-surgery lingerie. My hope for this range is for it to blend into the world of lingerie just like any other collection on the market. For me, to have a range that is inclusive to Breast Cancer warriors and allies and everyone in between that doesn't scream “cancer” every time you open your underwear draw is all anyone could ask for Your style inspo. I believe if you love it, just wear it! Although I do admire Zendaya for her versatility from her chic looks to her Jordan's and sweatpants - I can definitely relate to this! On being part of this campaign. To be a part of this campaign means we are opening up more conversations about Breast Cancer. The younger we can engage Females & Males and make them aware the better - PLT'S demographic definitely makes this dream a reality! Cancer isn't all about Hospital's and losing your hair. I hope from this collection people can see cancer is such a tiny part of someone, in every other way we are all the same; by making garments inclusive to everyone bridges this gap and misconceptions about the reality of living with cancer. Your hopes for the future of breast cancer. My hopes for Breast Cancer in the future is for society to understand that this isn't an old lady's cancer, it can affect anybody from any age. My biggest wish for the future would be for mammograms to start alongside smear tests for women or even earlier. The current age is 50, this is decades too late for many Queens! On the importance of self-examination and advocating for your own health. The saying “go with your gut” couldn't be more appropriate when it comes to health and advocating for yourself. Being young doesn't make you invincible to Cancer. If you ever hear “you are too young for that”, get a second opinion!
On post-surgery lingerie. I’m looking for anything lightweight and in a breathable material. Your style inspo. My everyday style is typically casual but chic. I tend to go for jeans, a tucked in top, blazer and stilettos or a light midi dress with casual trainers. On being part of this campaign. It’s so exciting to be able to be a part of a campaign that wants to make a difference to the lives of everyone and focuses on diversity. Your hopes for the future of breast cancer. That every breast cancer patient and survivor has what they need when it comes to getting dressed in terms of what is appropriate and tailored to them. And that breast cancer campaigns in general can become more inclusive. On the importance of self-examination and advocating for your own health. A mins self-examination once a month can potentially be the difference in being diagnosed at stage 1 to being diagnosed with incurable cancer. Cancer doesn't discriminate so those two minutes could save your life! I hope that by me sharing my story, it will help raise the awareness of self-examination and self-care in young women.
On post-surgery lingerie. When it comes to lingerie, I’m looking for something that still makes me feel sexy and doesn’t make me feel like a breast cancer patient. Your style inspo. I love comfort - if it’s got some stretch to it even better. I haven’t really got anyone I look up fashion wise I just like what I like guess! On being part of this campaign. I couldn’t be happier to be a part of something so special. To actually get a group of women together who have all gone/going through their own journey with breast cancer, and being asked what WE wanted in underwear and lingerie. Cancer may of taken a lot from us but we are still women who want to feel good about our bodies, even if they’ve been to war and back. Your hopes for the future of breast cancer. Only we truly know our own bodies. There still isn’t enough for young women trying to get a diagnosis, we are still being told we are too young, made to feel like we don’t know the changes in our breast. On the importance of self-examination and advocating for your own health. Without self-examination, especially in women under the mammogram age of 50, we wouldn’t be diagnosed without checking themselves. Only we can advocate for our bodies, stand up and be heard. It could just save your life.
On post-surgery lingerie. I’m looking for nice lingerie in the required size to fit in prothesis. Your style inspo. Anything that is comfortable to wear is key for me! On being part of this campaign. It was so inspiring to be part of this campaign. There is life after a cancer diagnosis. Your hopes for the future of breast cancer. That early detection and early diagnosis becomes more common in order for people to have the best quality of life. On the importance of self-examination and advocating for your own health. It’s so important to get to know your body. When you feel something is not right, seek medical advice as soon as.
On post-surgery lingerie. My hope for this post-surgery lingerie collection is to be able to provide women who have a range of different needs to feel amazing about their bodies. It is a struggle to find underwear that is both sexy and functional. Cancer treatments including surgery can leave women with low self-esteem and having the opportunity to wear favourite outfits again supported by the correct lingerie can be a huge boost to confidence. Your style inspo. My go-to style is anything chic - I love a classic wardrobe! I feel passionate that all women can create their own styles whatever their body shape especially since going through a breast cancer diagnosis when that body shape may have changed. On being part of this campaign. I am so excited to be part of such an innovative campaign. It has been a frustration to see the lack of lingerie choices since having my surgery and this is a real opportunity to make a huge difference to all those women affected by breast cancer. I feel lucky to have the opportunity to meet women with similar experiences and also be involved with a creative team keen to improve underwear options for us. Your hopes for the future of breast cancer. Your hopes for the future of breast cancer. My hopes for the future of breast cancer are that there is an increased awareness that young women can be affected and it is not just women over 50. Even medical professionals can be dismissive that it is more likely to be hormonal etc. I was told my lump was an infection and treated with anti-biotics in the first instance. It is so important that we advocate for our own health and are empowered in being able to challenge decisions which we feel are incorrect. On the importance of self-examination and advocating for your own health. On the importance of self-examination and advocating for your own health. It’s so important that both women and men are confident in self-examination. We know our bodies best so we need to have an awareness of what is normal and be able to notice any changes. It is recommended that we check at the same time every month and consult the GP if there are any concerns.
On post-surgery lingerie. I desperately want to still feel feminine and at the moment I'm only comfortable in sports bras. Non underwire bras are often aimed at older ladies I find and are quite boring and limited. Also, to have choice would be a huge thing for me. Your style inspo. My style varies massively. I do like comfort, but I also like bohemian styles. Day to day I'm generally a docs and dress kind of gal. On being part of this campaign. I've loved being part of this campaign and meeting the other ladies has been amazing. The experience and giving me something other than treatment to focus on. But mainly I'm happy to be promoting body confidence. As a mum to girls it's important to me that underwear is for any shape and size. Scars, lumps and bumps are all normal and we need to stop hiding them. Your hopes for the future of breast cancer. My hope is that when children are older they will have more options if they ever find themselves in my position. They will need testing for the brca gene so their future is always at the forefront of my mind. On the importance of self-examination and advocating for your own health. Self-advocacy is key to getting the best care possible. I always attend appointments armed with information and ask as many questions as I feel necessary. Remember only you know your own body!
On post-surgery lingerie. I’d like to feel like I can wear a pretty bra or a crop top that would look good on my flat chest. I’ve had two mastectomies and didn’t have reconstructive surgery so I live without breasts. Your style inspo. I don’t have a fashion icon (apart from Lauren Mahon!) but I like to dress in an androgynous way with classic lines and mostly block colours. On being part of this campaign. It’s fantastic that a brand like PrettyLittleThing are developing a lingerie range specifically for women who have had or are living with breast cancer. I feel so excited to be part of the campaign. Your hopes for the future of breast cancer. I hope that one day everybody diagnosed with breast cancer can be cured, so I especially support the research and funding of treatment for secondary breast cancer. Ultimately I hope that breast cancer will be a disease of the past. On the importance of self-examination and advocating for your own health. My cancer was diagnosed following my second routine mammogram. I did examine my breasts but I didn’t find the signs that I had cancer. It’s so important to both self-examine and go to all of the available screenings. If you are too young for mammograms, then please do go to your GP is you find anything that’s not normal for you. Always keep advocating and pushing for your own health.
On post-surgery lingerie. I would love for people post-surgery to be able to buy this range with ease knowing that it has been designed with them in mind to suit all of the post-surgery needs. Post-surgery people deserve to look good, feel good and wear affordable on trend lingerie too. Your style inspo. My personal go-to style is typically sportswear but not every day - sometimes I do sexy and sleek too! On being part of this campaign. It has been an absolute honour and a blessing to be a part of this range and I was very excited to get involved in this campaign to contribute to the inclusiveness of post-surgery people and lingerie. Your hopes for the future of breast cancer. My hopes for the future of breast cancer is that, someday we find a cure and the pain and suffering can end. If cool trendy lingerie eases some of that pain just a little, then I’m happy with that too. On the importance of self-examination and advocating for your own health. I feel it’s important to raise awareness about regularly checking your breasts so you can familiarise yourself with your normal. So that if one day there was an abnormality hopefully you would be able to recognise it and go and get it checked out. Checking your breasts and identifying what’s normal and what isn’t could save your life! If when you go and get checked out you feel as if you are not being heard, keep pushing until you are listened too!
On post-surgery lingerie. Anything that is stylish but still comfortable. Your style inspo. I have no typical fashion inspiration or style. My motto is if it fits, and I feel nice in it then I'm happy! On being part of this campaign. I hope that attitudes and the language around cancer change. There is still a lot of negative language used and people seem to think you have a choice in whether you 'beat' the disease or not. Your hopes for the future of breast cancer. My mantra is “you do you”. No-one is going to be as concerned about you, as you so advocate strongly for yourself. On the importance of self-examination and advocating for your own health. It only takes 5 minutes to self-check so don’t hesitate. Do it now! Only you know your own body so if something doesn't feel right, ask for a second opinion. Don't be satisfied with an examination and an ultrasound, ask for that biopsy and mammogram, especially if you hear the classic “your too young for breast cancer” response.
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